CAMPAIGN WEEK: Like A Girl

Do we limit girls and tell them what they should or shouldn’t be? Do we box them into expected roles?

72% of girls DO feel society limits them — especially during puberty — a time when their confidence plummets.  – People

American brand  – Always –  is on an epic battle to keep confidence high during puberty & beyond. They are spreading that word that girls everywhere can be unstoppable.

The first #LikeAGirl ad premiered last year during the Super Bowl. It featured young males and females, who were asked to run, hit or throw like a girl. The males and older group of females made a pathetic attempt to do the assigned tasks, flailing their arms, worrying about their hair or dropping an invisible ball. The younger girls run fiercely, competitively and to the best of their ability.  The contrast of the before and after action really makes you stop and think… why does everyone have such a weak perception of girls?

Their second installment capitalizes on the idea of breaking down society’s norms. The theme for the video is “Unstoppable,” asking the girls featured if they’ve ever felt limited by their gender. The answer is unanimously yes, and not just for the video’s participants.

Have you ever been limited by your gender? Tell us below.

#ICloseTheGap

.LM.